A World of Dedication

We have been in business for more than 30 years, mainly producing men's sundries, and we would like to provide you with valuable items in limited quantities.


I try to create products that incorporate the traditional Japanese color indigo dyeing and good things from the old way of life, and the concept of the color is unified in the elegant shade of navy as the ultimate stylish color that will never get boring.


The concept of the colors is the ultimate in stylishness, with the elegant shades of navy that you will never get tired of. We hope that these items can be used for a long time and will be useful in your daily life.





To be authentic




Good, desirable and excellent in value 


美 BI

Beautiful, beautiful things



Born in 1957, 63 years old, in Tokyo, the center of Japan.

He has been interested in design and fashion since he was a student, and worked for Onward Kashiyama, a prestigious apparel company in Tokyo, as a sales representative for four years.

After that, he left the company and established a men's accessories company where he was mainly involved in the design, planning and sales of neckties.

Currently, I am making use of the experience and sensitivity I have cultivated over the past 30 years to plan and design products that make use of traditional Japanese textiles and dyeing techniques, such as Kyoto Nishijin weaving and indigo dyeing, to create products that I am proud to show off to the world.

In addition, in order to eliminate the loss of inventory caused by mass production while considering the environment, we produce products in limited quantities and aim to create products with a rare value that is unique in the world.

西陣織 Nishijin-ori

・Nishijin-ori is a yarn-dyed patterned fabric produced in Nishijin, Kyoto.


Nishijin textiles are characterized by high-mix low-volume production and are very rare and valuable.


The yarn dyed yarn is not dyed after weaving like yuzen, but the yarn dyed first is intricately woven to create the pattern, which requires many processes to complete.


・Nishijin weaving is a high quality silk weaving using yarn dyed with a variety of yarns such as brocade, damask, shuchin, kasuri and pongee.


The ties made with Nishijin-ori are characterized by the high density of silk woven into the fabric. The high-density weaving makes the silk more than twice as thick as normal necktie fabric, and the unique luster of the silk is brought out to the fullest, resulting in an elegant finish. We are planning and developing products that make use of this traditional Japanese fabric for neckties.


・What is a luxury necktie?


It means that the tie is made from high quality cocoons, and is woven slowly and carefully with an emphasis on quality while taking advantage of the natural characteristics of the raw silk produced.


The ties that meet this process are Nishijin-ori ties.


In addition, we aim to develop original neckties that can be worn for a long time in the modern age by sticking to traditional patterns.

本藍染 uthentic indigo dye

The natural lye fermentation process of indigo dyeing is strongly alkaline, which is believed to repel insects and have antibacterial effects, and Japanese people have always worn it because they knew it was good for them.


Sometimes it was used as underwear inside armor in battle scenes, and sometimes it was used as cloth diapers for babies after dyeing their mothers' used yukata with indigo.


Wearing an indigo-dyed shirt makes it harder to smell sweat when you sweat.

In addition, the natural indigo has different sizes of color particles, which causes diffuse reflection of light on the dyed surface.

You can recognize the blue color that gently jumps into your eyes from the blue color that is scattered in various angles, which gives you a very soft and tasteful blue.


A vein of water from the Kyoto Katsuragawa River system flows under the dyeing area, and we use the groundwater while pumping it up.

Since the water of the Katsura River system is very soft and soft, the dyeing process results in "vivid colors and soft fibers.

The lye used to make dyeing indigo leaves is made only from the ashes produced by burning high-quality ashes at a charcoal factory in the Shimanto River basin in Kochi Prefecture.


The dull greenish color you see in other indigo-dyed products is due to the difference in the type of lye, the process of construction, and the materials used, resulting in a less pure and dull color.


Even after the product is finished, it will continue to be oxidized by air, so you can enjoy the change in color.